Blog Categories - PR

 

As Christmas becomes a distant memory it’s been ‘back to business’ for the Profile team.

 

Some fantastic coverage has been achieved for our clients in the first few weeks of 2013, and we are looking forward to the exciting events coming up in our calendar.

 

Cotebrook Shire Horse Centre has been featured in Cheshire Life as one of its most popular residents, Edward the stallion, celebrated his 21stbirthday. There has been coverage for Delamere Forest which donated leftover Christmas trees to enhance the lion enclosure at Chester Zoo (which necessitated a trip to the zoo for the Profile team of course), and Blakemere Craft Centre which launched the search for its 2013 Charity of the Year.

 

We have had some great successes in a campaign to break into industry media for a new North West  repairs and maintenance company and we have also achieved coverage for different clients in other trade media including logistics and leisure and tourism.

 

We’ve managed to get our clients featured in: Liverpool Post and Echo, Chester Chronicle, Yorkshire Evening Post, Stafford Express and Star and Staffordshire Newsletter, Peterborough Telegraph, Cheshire Life, 24 Housing, Inside Housing, Countryside Magazine, Horse and Hound, North West Business Insider, Freight Business Journal, National Club Golfer and many more key publications. This has meant more than one million people have had the opportunity to see the great work they are doing.

 

We are now looking forward to the Shire Horse Society 2013 Show in March, having secured fantastic coverage in the run up so far, and we are working with three BBC radio stations across the North Westto highlight more Cheshire-focused news.

 

As for the Profile team – we’ve Rocked up in Red for the British Heart Foundation (see photo above) and won ourselves dinner out on the Signal One Workplace Challenge quiz.

 

There’s another busy year ahead, but there’s never a dull day!

  

The start of a new year is a great time to review your business...What was successful? What wasn’t so successful?

 

By building on your successes and focusing on new ways to grow your business you can help make 2013 another successful year!

 

A fresh approach to public relations and social media can positively boost your reputation and brand awareness, while a new website design can create an attractive outward appearance for your business.

 

Has your business been tweeting? If not, you’re missing out on a whole host of benefits. Twitter is an extremely effective way of engaging and getting your brand seen by a mass audience.

 

To better understand the benefits of Twitter - click here.

 

Merry Christmas and Happy New Year from Profile Communication!

When I told my newspaper colleagues I was leaving my journalism job to work in PR I was met with the whole range of human responses.

Some were horrified that I could leave a ‘proper job’ for the ‘dark side’, some suggested I practice my telephone ‘sing-song’ voice, some thought I’d be good at it because I’m ‘smiley’ – which coming from a reporter is pretty much a damning insult – and there were more than a few who looked a little wistful.

It’s no secret that hacks are leaving their jobs in droves and with a lack of journalism vacancies on the horizon this means a career change for most.

Kathryn Ryan stepped into the world of PR last year.

When eight months ago I decided to make the break from the news desk and move into PR I felt like I was ditching my long-term boyfriend (I had worked at the same paper for five years) for a new beau that could just turn out to be an ill-judged fling.

Although I knew plenty before me had made the jump successfully it was still a little scary.

On the one hand there were obvious reasons why the move to PR would be perfect - who better to know how to get clients into the press than someone who used to decide exactly what was and wasn’t news?

But on the other there were lots of new things to get used to – having clients, hitting AVE targets, taking part in brainstorms…

When I left my newspaper I felt I was making the right decision but wasn’t sure how my new career would turn out and whether all those times I deleted press releases without a second glance would come back to haunt me.

After five years as a journalist there are obviously things I still miss – the freebie holiday reviews, news room humour and when there’s been an amazing story on my former patch I still feel a little twinge.

But I now feel sure I made the right choice.

All the things I loved about journalism – interviewing, writing, deadlines – are still here and all those things that slowly chipped away at that love are not.

I am still not completely over my love affair with journalism but I think PR could turn out to be ‘the one’.