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Blog Categories - PR

Two of Profile’s clients shortlisted for prestigious awards

Congratulations to two of our clients, who have recently been shortlisted for prestigious business awards.

Cotebrook Shire Horse Centre in Tarporley has been nominated for ‘Business of the Year (up to 10 people)’ category in the Cheshire Business Awards. The awards ceremony will be held on October 4th.

The centre, dedicated to preserving and promoting the old English breed of Shire Horse, offers a range of attractions, including an exhibition centre, a nature trail, and the chance to find out what it’s like to look after and prepare the horses for the show ring on their experience days.

The Director of AKW Group, Rebecca Davies, has also impressively been shortlisted for ‘Woman of the Year’ in the Women in Logistics Awards. The awards ceremony takes place on September 20th.

AKW offers UK distribution, warehousing, contract packing and international freight services to clients around the world.

We can’t wait to find out if these two deserving nominees have won! If you would like us to help you or your business with award entries, feel free to get in touch with the team. Email NickSimpson@profilecommunication.com or call us on 01606 888111.

University of Nottingham student Eleanor joins Profile for work experience

Eleanor Shakeshaft has joined Profile to gain work experience in the world of PR and marketing:

"We are all constantly bombarded with headlines about the difficulties of landing a graduate career at the end of university.

So what is a dispirited young undergraduate to do?

Being a student of American and Canadian History, Literature and Culture at the University of Nottingham going into my final year, I’ve been one of the many asking themselves this question.

Not studying a particularly sought-after vocational subject that leads into a job at the end is pretty scary, but I know where my abilities lie. I’ve had a long interest in PR, media and marketing, appreciating the importance and influence these areas have on the way a business is perceived and its overall success.

Being fortunate enough to undertake work experience at Profile Communication is definitely a big step in the direction of achieving a career in the field. It’s given me an invaluable insight into the world of PR and marketing, including the increasingly important digital aspects like social media.

Well known to many in the PR industry, Bill Gates’ admission that he would spend his last dollar on public relations is as relevant now as ever, and being at Profile has given me a greater understanding of why.

I’m starting to learn that an important part of PR and marketing is not just about press releases, but also having a good attitude and process to build on the good reputations of their clients.

A company’s reputation is one of its most important assets, and being at Profile has allowed me utilise valuable resources such as Twitter to publicise the many great aspects of their clients’ businesses, having a more personal yet further reaching approach than traditional advertisements alone.

My experience at Profile has reinforced my aspiration to work in the field, and I’m sure the knowledge I gained here will help me to achieve a career in the world of PR and marketing after I’ve completed my degree in the not-so-distant future."

Profile shortlisted for CIPR North West PRide Awards 2013

Following on from our success at the Prolific North Marketing Awards, we are delighted to announce that we have been shortlisted in the Chartered Institute of Public Relations North West PRide awards.

Profile Communication has been selected as a finalist in the CIPR North West PRide awards in the Not for Profit category for our work with the Mid Cheshire Hospitals Charity’s One In Eleven Appeal.

This comes just a few weeks after we won the Not for Profit award at the Prolific North Marketing Awards for the same campaign which included creating a logo, PR, web services, social media and designing and producing printed materials.

Winners of the CIPR North West PRide awards will be announced in November.

Fran enjoys work experience with the Profile team

Last week Middlewich High School student Francesca Lawrie joined us for a work experience placement. Fran was keen to learn about marketing and the media and proved to be very capable and a great help! Here she explains how she got on...

This week has been different to anything I have done before. Getting involved with Profile has made me realise how much I would love to be involved in the media world when I am older. The team has given me many tasks to do throughout the week, from social media to press releases and finding recruitment contacts.

I have loved creating tweets for some of the twitter accounts that Profile helps to run. I would do a lot of research for the business first. I felt this helped a lot more because then I knew what I was talking about. I got good feedback from the team with these tweets, which made me proud and want to do more. I helped with the tweets for the latest Business Update Magazine and put them into a schedule for Sarah, this was easier than I thought and I was very happy with the result.

When I was given my first press release to do I was very nervous, because I didn’t know what to put at all, especially as I didn’t know the business. However I gave it a good go and got some constructive criticism off Hayley. I then went on to do two more throughout the week and felt they went much better and I was given good feedback for them.

I am glad that I chose a company like Profile Communication for work experience, because I don’t think anywhere else would have given me the opportunity to do the things that I have done this week and I have thoroughly enjoyed being here. I have learned how to use software to find media contacts and cuttings. This was brand new to me but I picked it up quickly. The team are very friendly and approachable, which helped a lot on my first day!

I would highly recommend this type of work experience to anyone out there who is interested in being involved in promoting a business through social media like Twitter and Facebook, helping with the PR, advertising and creative design.

Profile team takes prize in Northern Marketing Awards

Our top team has scooped an industry award for our contribution to a £1 million hospital appeal.

Profile was named winner of the best ‘Not for Profit Campaign’ at the Prolific Northern Marketing Awards, held at Lancashire County Cricket Club, for our work with Mid Cheshire Hospitals Charity and the One in Eleven Appeal.

The team worked with the hospital on developing, launching and promoting the appeal, which aimed to raise £1 million for a new neo-natal unit at Leighton Hospital in Crewe.

Such was the success of the campaign the appeal reached its target 12 months ahead of its two-year schedule in early 2013 – raising a total of £1.8 million.

Nicola Dufty, Managing Director of Profile Communication, said: "The appeal meant a great deal to everyone at Profile and we are absolutely thrilled to have picked up the award as it reflects all the hard work that went into the campaign from day one, both at Profile and by all the staff and volunteers at Mid Cheshire Hospitals NHS Foundation Trust.”

Profile was just one of a small number of Cheshire-based agencies to be shortlisted for the awards.

It's been an exciting time for Profile - we were shortlisted for a total of three awards on the night which also included best Social Media Campaign and Best Small Agency and were also recently listed by Prolific North as a top 50 northern PR agency.

Well done team!

Profile selected as finalists for three marketing awards

We are delighted to announce that we have been shortlisted for not one, but three awards in the upcoming Prolific North Marketing Awards.

Profile Communication is a finalist in the Best Small Agency category, Not-For-Profit category for our work with the Mid Cheshire Hospitals Charity and their One in Eleven Appeal and the Social Media category for our Facebook campaign for the Shire Horse Society.

We are proud to have been shortlisted for these awards and thank all our clients who continue to support us.

Winners will be announced in early July. 

Great start to the year for the Profile team!


As Christmas becomes a distant memory it’s been ‘back to business’ for the Profile team.


Some fantastic coverage has been achieved for our clients in the first few weeks of 2013, and we are looking forward to the exciting events coming up in our calendar.


Cotebrook Shire Horse Centre has been featured in Cheshire Life as one of its most popular residents, Edward the stallion, celebrated his 21stbirthday. There has been coverage for Delamere Forest which donated leftover Christmas trees to enhance the lion enclosure at Chester Zoo (which necessitated a trip to the zoo for the Profile team of course), and Blakemere Craft Centre which launched the search for its 2013 Charity of the Year.


We have had some great successes in a campaign to break into industry media for a new North West  repairs and maintenance company and we have also achieved coverage for different clients in other trade media including logistics and leisure and tourism.


We’ve managed to get our clients featured in: Liverpool Post and Echo, Chester Chronicle, Yorkshire Evening Post, Stafford Express and Star and Staffordshire Newsletter, Peterborough Telegraph, Cheshire Life, 24 Housing, Inside Housing, Countryside Magazine, Horse and Hound, North West Business Insider, Freight Business Journal, National Club Golfer and many more key publications. This has meant more than one million people have had the opportunity to see the great work they are doing.


We are now looking forward to the Shire Horse Society 2013 Show in March, having secured fantastic coverage in the run up so far, and we are working with three BBC radio stations across the North Westto highlight more Cheshire-focused news.


As for the Profile team – we’ve Rocked up in Red for the British Heart Foundation (see photo above) and won ourselves dinner out on the Signal One Workplace Challenge quiz.


There’s another busy year ahead, but there’s never a dull day!


New year reflections for a successful 2013

The start of a new year is a great time to review your business...What was successful? What wasn’t so successful?


By building on your successes and focusing on new ways to grow your business you can help make 2013 another successful year!


A fresh approach to public relations and social media can positively boost your reputation and brand awareness, while a new website design can create an attractive outward appearance for your business.


Has your business been tweeting? If not, you’re missing out on a whole host of benefits. Twitter is an extremely effective way of engaging and getting your brand seen by a mass audience.


To better understand the benefits of Twitter - click here.


Merry Christmas and Happy New Year from Profile Communication!

Hot Wheels PR stunt

Check this out for a nifty PR stunt...Hot Wheels forever! Thanks to PRMoment.com for this little gem.

Could it be love? My journey from papers to PR

Kathryn RyanWhen I told my newspaper colleagues I was leaving my journalism job to work in PR I was met with the whole range of human responses.

Some were horrified that I could leave a ‘proper job’ for the ‘dark side’, some suggested I practice my telephone ‘sing-song’ voice, some thought I’d be good at it because I’m ‘smiley’ – which coming from a reporter is pretty much a damning insult – and there were more than a few who looked a little wistful.

It’s no secret that hacks are leaving their jobs in droves and with a lack of journalism vacancies on the horizon this means a career change for most.

Kathryn Ryan stepped into the world of PR last year.
When eight months ago I decided to make the break from the news desk and move into PR I felt like I was ditching my long-term boyfriend (I had worked at the same paper for five years) for a new beau that could just turn out to be an ill-judged fling.

Although I knew plenty before me had made the jump successfully it was still a little scary.

On the one hand there were obvious reasons why the move to PR would be perfect - who better to know how to get clients into the press than someone who used to decide exactly what was and wasn’t news?

But on the other there were lots of new things to get used to – having clients, hitting AVE targets, taking part in brainstorms…

When I left my newspaper I felt I was making the right decision but wasn’t sure how my new career would turn out and whether all those times I deleted press releases without a second glance would come back to haunt me.

After five years as a journalist there are obviously things I still miss – the freebie holiday reviews, news room humour and when there’s been an amazing story on my former patch I still feel a little twinge.

But I now feel sure I made the right choice.

All the things I loved about journalism – interviewing, writing, deadlines – are still here and all those things that slowly chipped away at that love are not.

I am still not completely over my love affair with journalism but I think PR could turn out to be ‘the one’. 

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