Blog Categories - Social Media

Deal or No Deal presenter Noel Edmonds is calling for more online responsibility after a student set up a Facebook page called ‘Somebody please kill Noel Edmonds.'

The TV presenter warned that people using social networking websites needed to police their own behaviour – or eventually risk being censored by the state.

He said: "It proved to me that this is an incredible communications weapon but like all weapons it can be used for bad as well as good and what we have got to encourage people that use social media to do is act with more responsibility.”

With the explosion of social media it's getting harder to keep a track on who is saying what about your name, organisation and brand.

An important place to start is to professionally monitor conversations across social media platforms.

Profile can help you mine for information across 200 million sources including twitter, youtube, facebook, blogs and online forums.

More importantly we can analyse all those conversations and give you insight into the underlying themes, sentiment, influencers and trends that are happening.

By understanding what's happening…you can spot potential problems and address them as they happen.

Twitter helps save South African carjacking victim

Man locked in his own car boot sends text message to girlfriend, who uses Twitter to spread word and track down vehicle.

http://www.guardian.co.uk/world/2012/apr/11/twitter-south-african-carjacking-victim

 

Profile Communication is working with the Mid Cheshire Hospitals Charity in the One in Eleven Appeal, to raise £1m over the next two years for a new neonatal unit at Leighton Hospital.

The appeal launched with the unveiling of a copper ‘Tree of Life’ to stand proudly in the new unit. Families will be able to buy a copper leaf to attach to the tree, showing their support.

Around 3,000 babies are born at Mid Cheshire Hospitals NHS Foundation Trust every year and one in eleven needs additional neonatal support.

Profile is helping the MCH Charity reach local residents, parents and businesses to appeal for their support.

Through the appeal the Charity hopes to enhance the neonatal unit with new equipment, modern facilities and more space and privacy for parents, providing some comfort at such an emotional time.

Front: Shev Lambert, Prince's Trust Team Leader for team 248 Stafford, and right, Debbie Emmitt, SARH Director of Neighbourhoods, congratulate the Prince's Trust volunteers.

YOUNG volunteers have been rewarded for their community work in Stafford.

Eight volunteers from the Prince’s Trust 248 Stafford were presented with certificates at a presentation held at Stafford and Rural Homes (SARH) headquarters at the Rurals.

SARH’S Director of Neighbourhoods, Debbie Emmitt, awarded the certificates to the 16 to 25-year-old volunteers who completed a 12-week programme of work on various community projects.

"I was delighted to present the certificates to the team and to see the positive difference the Prince’s Trust project has made to their lives,” said Debbie.

The team also gave a presentation to explain the work they have done and recount their experiences, which included:

- Spending a week away at a residential activity centre
- Supporting a project based in their local community
- Completing a two-week work placement
- Participating in a team challenge, involving caring for others
- Doing a team presentation

SARH has supported the project by giving work experience placements to two volunteers, providing funding for the team’s refurbishment work at Walton Hall School, and allowing the team to complete their team challenge at Oxleathers Court Independent Living Scheme.

Shev Lambert, Prince's Trust Team Leader for team 248 Stafford, said: "I would like to say thanks to SARH for the support they have given to team 248 Stafford.

"The partnership that we have created with Stafford and Rural Homes has been of great benefit to the young people on the Prince's Trust programme.”

Profile's Social Media Lead - Nick Wakefield

FROM the moment I downloaded Angry Birds onto my phone I’ve been hooked.

Endless hours of flinging wingless birds from a slingshot at evil green pigs is an addiction I never thought I’d have, but one I’m happy not to kick.

And it seems I’m not the only one to have been bitten by the bug.

From what started off life as an idea for a simple puzzle game in a development studio in Finland, Angry Birds has turned into a global hit with more than one billion downloads – making it the most popular mobile app ever seen and the best-selling paid-for app in 67 countries.

And if that wasn’t enough, its latest version Angry Birds Rio was downloaded 10million times in the first 10 days of its release.

But it seems the online phenomenon has no plans on slowing down.

Perhaps what is most fascinating about the Angry Birds brand is its latest venture – the Angry Birds online store. Last week the store – selling merchandise such as plush toys and phone covers – became the eighth most visited online retailer in the UK. Not bad for a store that only went live a month ago.

While it might not sound like much to some, more than one per cent of all visits to an online retailer in this country went to the Angry Birds shop. That’s more than M&S, Top Shop, New Look and hot on the heels of Argos!

But what might be even more interesting than this is how Angry Birds is finding its customers. Latest findings show that the retail site is bucking the trend when it comes to attracting Angry Bird enthusiasts.

Instead of relying on traffic from search engines, which usually accounts for up to 50 per cent of all traffic, Angry Birds has hit social networking sites instead and the results have been unheard of.

The online site has seen a staggering 41 per cent of traffic come from Facebook alone. To put it into context that’s about double the amount of traffic a retailer engaged heavily in social media might expect.

This example is yet more proof, if any were needed, that social media is not just for private use but is playing a hugely important commercial role too.

No matter how simple your idea or product is, if you can capture the imagination and use the online tools available effectively and creatively your brand can rocket. Or in Angry Birds case – fly.