Challenge

To position Arley’s Angels as a high quality cleaning and lifestyle company increasing coverage in all key media.

Action

A creative press schedule was set out, backed up by regular contact with home and features writers on major newspapers and magazines.

Stories were generated by using celebrity endorsements and high profile existing Arley’s Angels clients. As part of the campaign, we worked with celebrity Kerry Katona who took part in a photocall with the Angels, after they cleaned her home.

Results

Extensive coverage within identified North West media including a double page feature in the Manchester Evening News, full page feature in Cheshire Life, and a double page spread in Limited Edition magazine.

Editorial coverage achieved was valued at £30,000 from a modest starting budget. Ratio budget to coverage achieved 6:1.

Client Satisfaction

“We’ve never used PR before but it really worked for us. It is fun working with Profile and nothing is too much trouble for them.˝