Challenge

To create ‘a buzz’ around the launch of Dunweedin’ garden chippings fronted by gardening expert, Kim Wilde.

To achieve maximum return on investment, increase brand awareness and coverage in key home and gardens media, regional press and environmental interest publications.

Action

A campaign was devised to challenge gardeners to use their gardens to ‘go green’ – by composting, collecting rain water and using environmentally-friendly products such as Dunweedin’.

The campaign was supported by a Kim Wilde/Dunweedin’ website where gardeners could swap ‘eco tips’ and enter a competition to win a Dunweedin’ garden makeover.

Results

An excellent example of a value for money campaign achieving £200,000 worth of coverage in just six months. Coverage in print, TV and broadcast including BBC Good Homes, House Beautiful, Gardening WHICH, BBC TV news.

Client Satisfaction

“Fantastic coverage Profile Communication achieved a 25:1 ratio of coverage to spend.”